Google launched the +1 button in March, which is now available in Google searches. +1 is targeted to work like Facebook’s Like button because these are personal 'votes' by real people, the results appear in the search results as friends recommendations.

Will the +1 button be what Google needs to succeed with social media?

Google began their social search theme with the introduction of Facebook pages and Twitter posts in search results pages, now Google is adding the weight of personal recommendations to its search rankings with the addition of the +1 button.

You need to have a "Google Profile" to use the +1 button, if you don’t already have a Profile, hit any +1 icon and then hit the Create profile and +1 button and proceed with creating your profile including a +1. Once your profile is set up and visible your friends will be able to find you by searching by your email address.

Your Google profile will also store all your +1′s in a new tab, which you can keep private as your own record of what you like around the web, or share with the world.

If you are connected to somebody by means of Gmail, Google Talk, Google Contacts, Google Reader and Google Buzz and they have recommended a site or page you may see their name and photo under the search results. If you hover over the person’s name with your mouse, it will tell you how you two are connected to each other.

Improve Your Search Engine Ranking

Webmasters and website owners can add the +1 button to their website pages or articles to encourage people to click them - Google will obviously be using this information to rank their SERPs (Search Engine Results Pages) so I advise you to look into this carefully if you need organic traffic to your eCommerce website. If you need any advice on using or incorporating social media marketing into your website contact social-media@carlhenryglobal.com - Here is a link to the Google’s +1 page

Carl Henry (Go on click one of my buttons - I know you want to ;-) )

Online & search engine marketing is now a very specialised activity. In addition to understanding the requirements of the search engines to get you first page search page results we also have an extensive knowledge of the ways in which to get your website noticed. When these skills are linked with our growing range of software tools your success is assured.

Below is an overview of the key activities to optimize your web site for the best search engine ranking results.

Website Analysis
Check all page titles
Check all page descriptions
Check keyword density
Suggest additional pages and content (On page optimization)
Check all back links and anchor text
Suggest  Website Structure Optimization
Suggest Content Optimization including images and photographs
Suggest HTML code optimization
Suggest Meta tag creation & optimization
Suggest additional languages
Add HTML Sitemap to the website

Analysis of Competition
Analyse the Top 10 competing Google results
list all page titles
list all page descriptions
Analyse key words being used
list all back links to all competing web sites

Keyword Research
create potential keyword list
identify highest priority key words and key phrases
produce an Initial Ranking Report for highest priority key words and key phrases


Search Engine Optimisation
XML Sitemap Creation & regular Updating
Analytics Setup & sitemap submission
Analytics Monitoring & reports
Robots.txt Optimization
Link Building (Relevant & Manual)
    
Social Media Marketing & Link Building
Setup Facebook page
Add Social Book marking to the website
Article Submission
Press Release Distribution (as required)
Blog Creation, Updating and promotion (as required)
Forum posting (if relevant)
Classified ads Creation & Posting (if relevant)

Reporting Status
Monthly Search Engine Ranking Reports
Monthly task completion reports on items above
Traffic Status Report

Here is a list of key things to do to improve your ranking;

a. Additional domain acquisition
b. Keyword & key phrase research
c. Niche research & recommendations
d. Website analysis (META tags, keyword placement & density, SE position)
e. Creation and submission of XML Site maps
f. Submission to online directories
g. Writing & submission to article directories
h. Submissions to social & bookmark networks
i. Pay Per Click (PPC) research and campaign management
j. Link building & link exchange programs
k. Creating affiliate programs & installing software
l. Monitoring & reporting on marketing campaigns
m. Installing autoresponders, thank you & download pages and creating content
n. Email list building & email campaigns
o. Design & creation of Viral marketing systems & products
p. Writing & distribution of press releases
q. Video production & marketing
r. Google +1

We are more than happy to explain these points in more detail.

For more information on SEO for your website contact seo@carlhenryglobal.com