Long gone are the times when you published a few static pages on the world wide web and everyone beat a path to your 'virtual door'.

Now you have to 'virtually' fight for every visitor and every sign-up to your newsletter, the competition is intense - period!

One of your biggest defensive moves is to offer quality content that relates to your area of activity - the very last thing a search engine wants to do is to direct 'their' customers to none relevant websites or websites with little content which is poor quality.

Giving your potential customers good quality advice and information they need to make an informed buying decision is the number one objective of your website.

Once they are on your website you need t be thinking of conversion, converting your visitors into paying customers should be a fully automated function of your website, at the very least it should deliver properly qualified leads who are displaying classic 'buying signals' and indicating their preferences from your product or service range. This will save you hundreds of hours in prospecting with all of the associated costs.

For more Online Internet Marketing ideas get our free CAD-Q eReort, it explains the 4 primary functions of every business website; Communication, Automation, Dissemination and Qualification.