|
Online & search engine marketing is now a very specialised activity. In addition to understanding the requirements of the search engines to get you first page search page results we also have an extensive knowledge of the ways in which to get your website noticed. When these skills are linked with our growing range of software tools your success is assured.
Below is an overview of the key activities to optimize your web site for the best search engine ranking results.
Website Analysis
Check all page titles
Check all page descriptions
Check keyword density
Suggest additional pages and content (On page optimization)
Check all back links and anchor text
Suggest Website Structure Optimization
Suggest Content Optimization including images and photographs
Suggest HTML code optimization
Suggest Meta tag creation & optimization
Suggest additional languages
Add HTML Sitemap to the website
Analysis of Competition
Analyse the Top 10 competing Google results
list all page titles
list all page descriptions
Analyse key words being used
list all back links to all competing web sites
Keyword Research
create potential keyword list
identify highest priority key words and key phrases
produce an Initial Ranking Report for highest priority key words and key phrases
Search Engine Optimisation
XML Sitemap Creation & regular Updating
Analytics Setup & sitemap submission
Analytics Monitoring & reports
Robots.txt Optimization
Link Building (Relevant & Manual)
Social Media Marketing & Link Building
Setup Facebook page
Add Social Book marking to the website
Article Submission
Press Release Distribution (as required)
Blog Creation, Updating and promotion (as required)
Forum posting (if relevant)
Classified ads Creation & Posting (if relevant)
Reporting Status
Monthly Search Engine Ranking Reports
Monthly task completion reports on items above
Traffic Status Report
Here is a list of key things to do to improve your ranking;
a. Additional domain acquisition
b. Keyword & key phrase research
c. Niche research & recommendations
d. Website analysis (META tags, keyword placement & density, SE position)
e. Creation and submission of XML Site maps
f. Submission to online directories
g. Writing & submission to article directories
h. Submissions to social & bookmark networks
i. Pay Per Click (PPC) research and campaign management
j. Link building & link exchange programs
k. Creating affiliate programs & installing software
l. Monitoring & reporting on marketing campaigns
m. Installing autoresponders, thank you & download pages and creating content
n. Email list building & email campaigns
o. Design & creation of Viral marketing systems & products
p. Writing & distribution of press releases
q. Video production & marketing
r. Google +1
We are more than happy to explain these points in more detail.
For more information on SEO for your website contact
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
|
